Orion enters the packaged Cookie Market in India with the biggest
Choco Chip Cookie, also unveils innovation in Choco Pie space for first
time in India
By the closing of year 2021, Orion expects to achieve 400%+ growth in sales revenue over LY
Gurugram,
Haryana, India :- In tune with the evolving preferences of the Indian
consumers, Orion, one of the largest food companies of South Korea, has
introduced two innovative products: Orion Strawberry Choco Pie, a Choco
pie center-filled with the pulp of handpicked real strawberry, and the
Ultimate Choco Chip, a large size cookie with real chocolate Choco chip.
The launch is in line with company’s expansion plans to introduce more
products and get into new geographies and stores.
Following the
overwhelming response to its original Choco pie in India, the addition
of strawberry-filled Choco-pie is expected to further expand Orion’s
market share. The Ultimate Choco Chip, is a premium and differentiated
product, marks the company’s foray into India’s packaged cookies and
premium biscuit segment.
The Orion Strawberry Choco Pie, weighing
28 grams each. A pack of six pieces is priced at INR 90, and the
12-piece pack at INR 180.
The Ultimate Choco Chip weighs 16.67
grams each - with 26% Choco chip content. A pack of six pieces of the
Choco chip is priced at INR 60.
Both Orion Strawberry Choco Pie
and The Ultimate Choco Chip are 100% vegetarian & hygienically
packed products using state of the art machines in India.
Saurabh
Saith, CEO, Orion India said, “We are happy & excited to present
Orion Strawberry Choco Pie, it is a unique center filled product with
39% real strawberry. We use real strawberry pulp to conjure up an
exciting flavor, a mix of chocolate + strawberry + marshmallow.
Strawberry has been given a balanced tangy + sweet taste and leaves the
consumer wanting for more.
We are equally happy to launch The
Ultimate Choco Chip cookie, also marks our entry in cookie segment in
India. It is one of the largest cookies available in the
branded-packaged format in India, featuring an exquisite taste and aroma
of Choco Chips and contains 26% real chocolate, one of the best in the
industry.
These innovations are born of Orion’s global expertise,
R&D prowess and quick adaptation to Indian consumers’ preferences.
As per our corporate philosophy, we will keep getting world class
products to delight consumers in India. India is Orion’s big strategic
bet and company will continue to invest here following the approach of
Make in India and Delight India.”
Orion is committed to bring the
best of K-food to the world. It’s offering, Orion Choco Pie, is popular
across multiple countries. Since the launch of its original Choco pie
in India, the company has been introducing world class, quality products
to expand its portfolio in the country. Riding on volume growth, the
company is now aiming at aggressively increasing its market share in the
country.
About Orion
Established in 1956, Orion is one of
the leaders in the world confectionery industry today. The company is
one of the largest food companies in South Korea. A global conglomerate,
the company is headquartered in Seoul, South Korea with manufacturing
facilities in South Korea, Russia, Vietnam, India and Other locations.
The company offers high-quality products that are renowned for their
unique taste. www.shoporionindia.com.