introduces the ‘No-Bell Curve’ and announces a 27% average salary increase for its employees, 3x the industry benchmark in 2024


World’s leading AI platform for CPG sales outpaces industry benchmark with merit-based assessments and empowering culture, the global frontrunner in AI-driven solutions for CPG sales, has announced an unprecedented 27% average salary increase for its employees in its annual appraisals, surpassing the industry average of 8-9%. This significant raise solidifies’s position as a trailblazer in recognizing and rewarding employee excellence.

In a departure from traditional bell curve assessments, has adopted a disruptive approach, evaluating and rewarding individual performance based solely on merit. This strategy has resulted in an impressive 54% of employees being rated as high performers, setting a new industry benchmark for top performers in annual appraisals. 

High performers at benefit from salary increments ranging from 20% to an extraordinary 76%. The company’s evaluation criteria extend beyond basic salary considerations, incorporating annual increments, career progression opportunities, and wealth creation through Employee Stock Ownership Plans (ESOPs) and buybacks.

Ranjeet Kumar, CEO and Co-founder of, stated, “We are committed to exceeding expectations for high performers who inspire others with their dedication and performance. We are proud to have consistently achieved this over the years.”’s comprehensive approach to talent development and its commitment to fostering a culture of excellence have set a new standard in the industry.


Founded by Ex Coke business leaders, is the NextGen AI Platform for “Future Ready Sales Team and Trade” with AI and eB2B for CPG Industry. is possibly the only Enterprise SaaS platform that guarantees a minimum Sales Up-lift of 3%

Led by sales experts, is a team of 170+ professionals working with 65+ top CPG brands across 18+ countries.

Headquartered in Gurugram, India, has already established a 100% subsidiary in Mexico and is in the process of setting up operations in Philippines, Indonesia and Vietnam.

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