Ananda Joins MasterChef India as Co-Presenting Sponsor
Ananda partners with MasterChef India as co-presenting sponsor, celebrating quality, trust and India’s evolving food culture.
New Delhi [India], January 2: Ananda, one of India’s leading dairy and food brands with a strong presence across North India and category leadership in paneer, has come on board as the Co-Presenting Sponsor for the upcoming season of MasterChef India. The new season is set to premiere on Sony Entertainment Television from 5 January, airing Monday to Friday at 9 PM.
The association brings together two trusted names that share a deep commitment to quality, precision and credibility. MasterChef India’s emphasis on skill-driven cooking, ingredient integrity and consistency closely aligns with Ananda’s core audience of home cooks and food enthusiasts who place high value on the reliability of everyday ingredients. With dairy forming the backbone of several MasterChef challenges—from simple home-style dishes to technically complex recipes—Ananda’s product portfolio integrates seamlessly into the MasterChef kitchen.
This season’s partnership reflects a shared philosophy centred on progress, trust and national pride. MasterChef India’s overarching campaign, “Jab Desh itna aagey badh raha hai, toh desh ka swaad kyoon nahi”, celebrates a confident, forward-looking India that continues to honour its culinary roots. Ananda, as a brand built on decades of trust and contemporary excellence, resonates strongly with this narrative. The collaboration reinforces the ‘Pride of India’ positioning, bringing together a culinary platform and a food brand that symbolise the country’s evolution, where aspiration and authenticity move forward together.
Founded in 1989, Ananda established its reputation in North India before expanding its footprint nationwide. Today, the brand is present across 15 states and more than 100 cities, making it a familiar name in Indian households. Ananda’s commitment to quality is underscored by stringent, multi-stage quality checks across processing and packaging, ensuring safety, consistency and reliability—standards that mirror the discipline and precision expected in professional kitchens like those on MasterChef India.
The company operates ten modern manufacturing facilities with an installed capacity of 1.8 million litres per day. These facilities are supported by automated processing lines, advanced cold-chain infrastructure and German paneer technology. Paneer remains a flagship category for Ananda and a staple ingredient in MasterChef kitchens, produced under strict hygiene protocols and subjected to more than 30 quality checks to ensure optimal texture, taste and performance during cooking.
Further strengthening its category leadership, Ananda entered the Guinness World Records in 2025 by producing the world’s largest paneer block, weighing 205.4 kilograms. The milestone highlighted the brand’s technical capabilities, scale of operations and continued innovation within the dairy sector.
Through its association with MasterChef India, Ananda aims to deepen its engagement with consumers by celebrating everyday cooking, professional excellence and the evolving tastes of modern India, while reinforcing its position as a trusted partner in Indian kitchens.
For more information, please visit: https://ananda.in/
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