Fishfa Agri World Launches PeanutJi Vedic in India
Fishfa Agri World introduces PeanutJi Vedic, India’s first high-oleic groundnut oil with Vedic purity and advanced technology.
PeanutJi Vedic strengthens the company’s strategic vision of building a differentiated, innovation-led edible oil portfolio and setting a New Standard for Health and Stability in Indian Kitchens
Rajkot (Gujarat) [India], November 29:
PeanutJi, the premium edible oil brand from Rajkot-based agro-food leader Fishfa Agri World Ltd., has announced the launch of PeanutJi Vedic, India’s first High-Oleic Groundnut Oil, marking a significant milestone in the country’s edible oil industry. The product blends ancient Vedic-inspired purity principles with advanced technological precision to deliver an oil with exceptional nutrition, stability, and performance.
Positioned to redefine the premium cooking oil segment, PeanutJi Vedic is produced exclusively from specially cultivated high-oleic peanut varieties known for their superior nutritional profile. Fishfa Agri World employs an 11-stage advanced sorting technology that ensures only the highest-quality peanuts are processed. This rigorous selection standard results in a healthier, safer, and more stable oil suitable for daily Indian cooking.
Speaking on the launch, Mr. Mayank Bavaria, Sales Director, Fishfa Agri World Ltd., said, “PeanutJi Vedic is the culmination of our commitment to transparency, quality, and consumer health. It reflects the high standards our customers expect and reinforces our dedication to improving lifestyles while reducing dependency on imported edible oils.”
The introduction of PeanutJi Vedic aligns with Fishfa Agri World's long-term strategy of building an innovation-led, differentiated edible oil portfolio. By pioneering India’s first high-oleic groundnut oil, the company aims to capture high-growth premium categories, elevate brand equity, and drive sustainable value through products with strong consumer health appeal.
Mr. Malay Bavaria, Production & R&D Director, added, “By leveraging our R&D capabilities and drawing inspiration from Vedic purity—ensuring no heat, no mixing, and no chemicals—we have created an oil with three times the heat stability of traditional groundnut oils. PeanutJi Vedic is the safest choice for every Indian household. This is more than oil; this is ‘Pyar Jaisa Pure.’”
Key Health and Performance Advantages
| Feature | Benefit to the Consumer |
|---|---|
| India’s First High-Oleic Groundnut Oil | Naturally rich in MUFA (77%+), PUFA, and Omega fatty acids; supports heart health by increasing HDL and lowering LDL. |
| 3× Higher Oxidation Stability | Superior heat performance during deep frying and high-temperature cooking; reduces rancidity and harmful compound formation. |
| Vedic-Inspired, Heat-Free Extraction | Zero-chemical, gentle process that preserves aroma, authentic peanut flavor, Vitamin E, and natural antioxidants. |
| Lighter & Easier to Digest | High-oleic structure offers better absorption and comfort, suitable for all Indian cooking—from tadka to deep frying. |
About PeanutJi
PeanutJi represents Fishfa Agri World’s premium portfolio of edible groundnut oil, roasted peanuts, raw peanuts, and peanut butter. The brand comes from a company known globally for its high-quality groundnut and agricultural products. Based in Rajkot, Gujarat, Fishfa Agri World is a US FDA and EU Food Grade Compliant Export House with FSSAI, ISO, and APEDA certifications.
PeanutJi Vedic reflects the rich peanut heritage of the Saurashtra region and the company’s uncompromising approach to purity and quality. From seed selection and farm-level traceability to batch-wise laboratory testing, every stage of the process reinforces Fishfa Agri World’s commitment to delivering 100% pure and natural products.
With 13 years of expertise and an export footprint extending to more than 20 countries across Europe, the Middle East, and Asia, Fishfa Agri World continues to strengthen India’s presence on the global agri-food map.
For more information, visit: www.peanutji.com
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