New Delhi [India], January 20 : Every day nutrition in India is undergoing a fundamental shift. As consumers become increasingly mindful of what they eat, the demand for food that supports health goals without compromising on taste, tradition or enjoyment is rising steadily. Responding to this evolving mindset, TeinPro has entered the health and wellness market with the launch of its first protein bar, positioning itself as a brand built for modern Indian lifestyles.

Conceptualised by Chinmay Barik, Raghav Gupta and Kshitij Shokeen, and backed by acclaimed Bollywood actor Randeep Hooda as one of its core investors, TeinPro aims to redefine how protein supplements are perceived in India. The brand moves beyond the conventional association of protein with only intense workouts or gym routines, instead focusing on holistic, everyday wellness.

Protein has long been recognised for its role in muscle repair and growth, but its importance extends much further. Adequate intake of high-quality protein contributes to sustained energy levels, improved metabolism and stronger immunity, making it a cornerstone of overall well-being. However, traditional Indian diets—while rich in flavour and carbohydrates—often fall short in meeting daily protein requirements, particularly for vegetarian consumers. TeinPro’s protein bar has been developed to address this nutritional gap without disrupting familiar food habits or taste preferences.

Designed with a deep understanding of human anatomy and daily energy needs, TeinPro’s protein bar supports the body’s natural processes seamlessly. Its no-added-sugar and no-preservatives formulation is enriched with magnesium, zinc and antioxidants, along with ashwagandha extracts that promote calm focus and sustained energy. Unlike conventional protein bars that are positioned either as hardcore fitness products or casual snacks, TeinPro functions as a practical bridge between the two.

The bar is intended as a smart, everyday choice—suitable between meals, after workouts, during long workdays or even as a healthier dessert alternative. By balancing nutrition with taste, TeinPro aligns itself with consumers who want to feel stronger, more resilient and energised throughout their daily routines.

Speaking about the brand’s philosophy, TeinPro’s leadership shared that the idea was born from identifying a gap between performance nutrition and everyday nutrition. The focus, they explained, was on creating a product that respects regular lifestyles and food habits while delivering essential nutrition. Crafted with equal emphasis on taste and functionality, TeinPro’s protein and energy bars offer natural sweetness that satisfies post-meal cravings without excess. The brand’s guiding principle, they noted, is adequacy rather than overconsumption.

For Randeep Hooda, the decision to invest in TeinPro was driven by a strong alignment of values. Known for his discipline and attention to detail, Hooda’s approach to his craft mirrors TeinPro’s commitment to balance and authenticity. His physical transformations across films such as Sarbjit, Sultan, Highway and Swatantrya Veer Savarkar reflect a deep understanding of fitness, control and sustainable performance—qualities that resonate closely with the brand’s vision.

Commenting on his association with TeinPro, Hooda said that what drew him to the brand was its holistic view of protein. He emphasised that TeinPro does not treat protein as merely a gym-focused supplement but as an essential part of everyday Indian life, designed with local eating habits and nutritional gaps in mind. For Hooda, supporting TeinPro was about backing a product that offers both performance support and everyday nourishment.

With its debut, TeinPro has positioned itself as a distinctive entrant in the protein and energy category—one that supports how people train, work, recover and live. The launch invites consumers to move beyond short-term fitness goals and towards a more integrated, sustainable relationship with nutrition.

TeinPro protein and energy bars are now available online via the brand’s official website and major e-commerce and quick-commerce platforms, with plans to expand into additional online and offline channels across India.