Ravelcare Files for BSE SME IPO on Dec 1

Shark Tank-featured haircare brand targets public markets

Mumbai (Maharashtra) [India], November 29: Ravelcare Limited, a bootstrapped, digital-first beauty and personal care (BPC) brand known for personalised haircare and skincare solutions, has announced the launch of its Initial Public Offering (IPO) on December 1, 2025. With a proposed listing on the BSE SME platform, the Company aims to raise up to ₹24.10 crore through a Fresh Issue of 18,54,000 shares, priced at ₹130 per share.

The IPO marks a defining milestone in Ravelcare’s entrepreneurial journey—one that began with a deeply personal mission and accelerated following the brand’s appearance on a popular Indian reality TV show.

A Brand Born from Real Conversations and Real Problems

Ravelcare’s story began when founder Ayush Varma observed a pattern among friends, colleagues, and family: persistent hairfall, dandruff, scalp irritation, pigmentation, and the frustration of trying countless generic products with limited results. India’s beauty market was thriving, yet deeply impersonal.

Motivated to solve this gap, Ayush created “Ravel”—a name symbolising both entangling and untangling, reflecting the brand’s mission to simplify personal care through data-driven insights, personalisation, and scientifically developed formulations.

With limited capital but strong conviction, Ayush collaborated with experienced formulation labs, chemists, and manufacturers to build what would eventually become one of India’s most trusted digital-first personalised beauty brands.

A Turning Point: Shark Tank India

Ravelcare’s breakthrough moment arrived when Ayush pitched the brand on Shark Tank India (Season 2), seeking ₹75 lakh for a stake in his growing enterprise. The pitch highlighted an unmet need in India’s personal care landscape—millions seeking customised, honest, and effective solutions.

The episode generated nationwide recognition for Ravelcare, leading to a surge in brand visibility, website traffic, customer engagement, and D2C momentum. It positioned Ravelcare firmly within India’s competitive beauty-tech ecosystem.

Today, Ravelcare differentiates itself with its:

• Digital-first D2C model

• Data-led formulation process

• Personalised product journeys

• Scalable backend infrastructure

• Pan-India presence and global aspirations

• High customer retention and loyalty metrics

Company Leadership Speaks

Commenting on the IPO milestone, Mr. Ayush Varma, Managing Director, said:
“From speaking to friends and family about their concerns to presenting Ravel on Shark Tank, this journey has always been about more than business — it has been about trust, care, and solving real problems. As we move toward an IPO, our mission remains the same: to democratise high-quality, insight-driven beauty solutions for millions.”

Strong Financial Growth

Ravelcare has demonstrated consistent growth and profitability:

• Revenue for H1 FY2025 (ended Sept 30, 2025): ₹1,439.76 lakh

• PAT for H1 FY2025: ₹319.59 lakh

• Revenue for FY2025: ₹2,497.89 lakh

• PAT for FY2025: ₹525.52 lakh

The Company’s strong digital foundation, diversified product portfolio, and lean operational structure have contributed to sustained financial performance.

A Young Brand Preparing for its Next Chapter

Incorporated in 2018 and headquartered in Maharashtra, Ravelcare today offers a wide range of haircare, skincare, scalp care, and body care products, each personalised through a proprietary data-mapping process.

The upcoming IPO will support the Company’s expansion plans, including:

• Scaling manufacturing partnerships

• Strengthening research and formulation capabilities

• Enhancing digital infrastructure

• Expanding distribution across India and selective global markets

With its listing on BSE SME, Ravelcare is set to enter a transformative phase, aiming to deepen its presence in India’s booming beauty and personal care market.

For any concerns related to this press release, please contact pr.error.rectification@gmail.com.