Riks Global Foods Introduces Gheeyonnaise, a Ghee-Based Spread

Ahmedabad (Gujarat) [India], January 5: Riks Global Foods, a company deeply rooted in India’s traditional food heritage, has announced the launch of Gheeyonnaise, a pioneering ghee-based spread that introduces an entirely new category in the Indian food market. By blending the nutritional legacy of ghee with contemporary taste preferences, Gheeyonnaise redefines healthy indulgence for today’s conscious consumers.

Positioned as a first-of-its-kind innovation, Gheeyonnaise marks a significant breakthrough by creating the ghee-based spread segment rather than competing directly with conventional mayonnaise brands. As a global first mover in this category, Riks Global Foods is focused on category leadership driven by innovation, quality, and long-term brand building rather than short-term volume competition.

Over the next five years, the company plans to establish Gheeyonnaise as a pan-India brand. The initial rollout will focus on key consumption markets including Gujarat, Maharashtra, Rajasthan, and the Madhya Pradesh–Chhattisgarh region. Following this phase, the brand will expand into other strategic markets across the country. The go-to-market strategy spans multiple channels, including general trade and modern retail, HoReCa (Hotels, Restaurants, and Cafés), as well as e-commerce and quick-commerce platforms to ensure wide accessibility and consumer reach.

In the medium to long term, Riks Global Foods also intends to explore international markets, particularly regions with a strong Indian diaspora and an increasing demand for healthier food alternatives. This global outlook aligns with the brand’s objective of taking India’s traditional nutrition formats to a worldwide audience in modern, convenient forms.

The company has already made substantial investments across product research and development, manufacturing infrastructure, sourcing of premium A2 Gir cow ghee, and brand building. To meet the anticipated growth in demand, Riks Global Foods plans to scale up its manufacturing capacity while maintaining strict standards of quality control, food safety, and operational efficiency. This approach will ensure a consistent supply across both retail and institutional segments without compromising on product integrity.

Unlike conventional mayonnaise products that rely heavily on vegetable oils or palm oil, Gheeyonnaise stands apart with a clean-label promise. It contains no palm oil or refined vegetable oils and is firmly rooted in traditional Indian nutrition principles. Designed for modern and versatile usage, the spread caters to evolving consumer lifestyles while retaining the essence of ghee, a staple that has symbolized purity and nourishment in Indian households for generations.

Commenting on the launch, Kehul Shah, Managing Director, Riks Global Group, said that Gheeyonnaise reflects the company’s belief that health and taste can coexist seamlessly. He noted that ghee has long been an integral part of Indian diets, and the new product carries this legacy forward in a format that resonates with today’s fast-paced, convenience-driven lifestyles. The brand, he added, aims to make ghee-based nutrition a part of everyday meals not only in India but globally.

Backed by three generations of expertise in ghee production, Riks Global Foods plans to further extend its capabilities by introducing additional ghee-based innovations in a phased manner. As consumer awareness around better food choices continues to rise, the company sees significant potential in reimagining traditional nutrition through contemporary food formats.

With Gheeyonnaise, Riks Global Foods reinforces its commitment to authenticity, innovation, and taste, setting the foundation for a new chapter in India’s evolving health-focused food landscape.

For more information, please visit www.gheeyonnaise.com

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