MYPB: India’s Authentic Peanut Butter Powder Pioneer

New Delhi [India], December 2: Amreli, a modest city in Gujarat, is witnessing a remarkable entrepreneurial surge, thanks to MYPB — a brand rapidly establishing itself as India’s most authentic peanut butter powder manufacturer. Founded by young entrepreneur Pujan Kachhadiya, the brand represents determination, innovation, and a mission to uplift local youth and farmers while proving that major businesses can grow successfully from smaller Indian cities.

A Family’s Journey from Mechanics to Modern Nutrition

The roots of MYPB trace back to the 1980s, when the family patriarch moved to Amreli and established a two-wheeler repair and spare parts business. For decades, the store served the community, but with the rise of new automotive technologies, the business gradually declined.

During this transitional phase, the elder son, Maulik Kachhadiya, completed his studies, worked as a teacher, and later ventured into a solar energy business in 2016 — a business that continues to thrive and spark the family’s entrepreneurial spirit.

Meanwhile, Pujan completed his graduation in 2018. Although passionate about building a business of his own, financial constraints compelled him to prepare for government jobs instead. Despite clearing several Tier-2 and Tier-3 exams, his urge to innovate and create something meaningful remained stronger than the stability of a government post.

Turning Crisis into Opportunity

The COVID-19 pandemic became a turning point. With unwavering support from his brother Maulik, Pujan started exploring business ideas that could be rooted in Amreli while contributing positively to the local farming community.

Amreli is widely known for peanut and cotton cultivation. During his research, Pujan noticed that peanut butter powder was among the top-selling products on global e-commerce platforms, especially in the United States. Yet, in India, only two brands offered the product — and their flavour profiles failed to impress.

To understand what truly defined authentic peanut butter powder, he sought samples from friends in the U.S. The difference in taste and quality highlighted a clear market gap waiting to be filled.

Research, Trials, and Relentless Commitment

What followed was an extraordinary research journey. With no established processing model available in India, Pujan had to build everything from scratch. Over two years, he travelled more than 30,000 km, conducted 200+ product tests, and worked tirelessly to perfect the taste, texture, and nutritional profile.
The breakthrough finally arrived — a formulation that matched global standards while preserving India’s authentic flavours.

A Brand with Purpose and Performance

MYPB officially launched on August 20, 2023. The product, made entirely from natural ingredients, offered significant health benefits:

• 80% reduced fat

• One-third fewer calories

• 50% more protein

• Zero artificial additives

Within two months, MYPB showcased its product at a major health expo, receiving enthusiastic response from athletes and fitness communities in India and abroad. Within six months, it climbed to the Top 16 best-selling peanut butter products on Amazon India, a milestone rarely achieved by a bootstrapped brand.

The company remains fully self-funded — a deliberate decision by the Kachhadiya brothers to ensure discipline, financial accountability, and long-term sustainability. MYPB expects to close ₹1 crore in sales in FY 2024–25, with projections of ₹10 crore the following year, backed by a strong EBITDA outlook.

A Small-Town Dream Creating National Impact

MYPB is more than a food brand — it is a symbol of ambition, perseverance, and rural empowerment. It stands as proof that world-class innovation can emerge from India’s tier-three cities, inspiring the youth to build transformative ventures without leaving their hometowns.

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