Shraddha Kapoor Brings ‘Me Time’ Alive in Bisk Farm’s New Campaign
Bisk Farm celebrates 25 years by onboarding Shraddha Kapoor as brand ambassador with its heartwarming ‘Me Time = Rich Marie Time’ campaign.
Shraddha Kapoor's 'Me Time = Rich Marie Time': Bisk Farm's Heartwarming Chai Break Campaign
New Delhi [India], December 30: Celebrating 25 years of building trust and taste in Indian households, Bisk Farm, one of India’s most loved homegrown biscuit brands, has announced Shraddha Kapoor as its brand ambassador. The collaboration marks a significant milestone in the brand’s journey, blending legacy with a fresh, contemporary appeal.
The association symbolises shared values of warmth, authenticity, and relatability—qualities that resonate strongly with both Bisk Farm and Shraddha Kapoor. Known for her versatility, charm, and deep connection with audiences across generations, Shraddha Kapoor reflects the brand’s ethos of balancing tradition with modern lifestyles.
The newly launched campaign film introduces the heartwarming theme “Me Time = Rich Marie Time.” It captures Shraddha Kapoor enjoying moments of personal pause—her ‘me time’—where she feels most creative and free. Through a spontaneous and expressive dance sequence, the film portrays her completely immersed in her own world, celebrating individuality and self-expression.
At the heart of these moments is a simple yet deeply familiar ritual: a cup of chai paired with Bisk Farm Rich Marie biscuits. The narrative beautifully weaves warmth and playfulness, showing how everyday chai breaks transform into Rich Marie Time—making even the smallest pauses richer, more comforting, and more meaningful.
Bisk Farm Rich Marie has long been a distinguished name in the Marie biscuit category, thoughtfully crafted to complement India’s most cherished tradition—chai time. In a culture where ‘me time’ often naturally becomes ‘chai time,’ Rich Marie elevates these everyday moments into rituals of comfort and quiet joy.
Speaking on the collaboration, Vijay Singh, Managing Director at SAJ Food Products Pvt. Ltd., shared that Rich Marie stands for the belief that taking time for oneself is not a luxury but a necessity in today’s fast-paced lives. Whether it is a homemaker, a working professional, or anyone navigating daily responsibilities, these small me-time rituals help individuals pause, recharge, and reconnect with their best selves. He added that Shraddha Kapoor’s authenticity and balance make her the ideal face to bring this philosophy to life.
Sharing her thoughts, Shraddha Kapoor said that for her, me-time has always been about enjoying moments that feel truly personal. Rich Marie, she noted, makes these pauses even more special—whether enjoyed with chai or during a simple break. Each bite, she shared, serves as a reminder to slow down, rejuvenate, and reconnect with oneself.
The campaign has been rolled out across television, digital platforms, print, and social media, reinforcing Rich Marie’s position as an everyday companion that adds warmth to life’s small breaks. With its relatable storytelling and emotional connection, the campaign strengthens Bisk Farm’s bond with Indian consumers across age groups.
As Bisk Farm steps into its next chapter, this collaboration with Shraddha Kapoor signals a new beginning—one that honours its rich legacy while embracing a fresh, contemporary spirit rooted in everyday comfort.
About Bisk Farm
Founded in 2000 under SAJ Food Products Pvt. Ltd., Bisk Farm is among India’s leading biscuit and bakery brands. Celebrating 25 years of excellence, the brand has built a strong reputation for quality, innovation, and trust. Its extensive portfolio includes biscuits, cakes, and rusks catering to diverse tastes and everyday indulgences.
With revenues exceeding INR 2000 crore, Bisk Farm ranks as the 4th largest biscuit brand in India in FY’25. The company operates six manufacturing facilities, produces over 75 brands, sells more than 2,500 packs every minute, and reaches nearly 100 million households nationwide.
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