Shraddha Kapoor Brings ‘Me Time’ Alive for Bisk Farm Rich Marie

New Delhi [India], December 30: Bisk Farm, one of India’s most loved homegrown biscuit brands, has marked a significant milestone in its journey by appointing Shraddha Kapoor as its brand ambassador. The association coincides with Bisk Farm’s 25th anniversary, celebrating a legacy built on trust, quality, and everyday warmth.

The collaboration represents a natural alignment of values. Known for her charm, versatility, and strong emotional connect with audiences across generations, Shraddha Kapoor mirrors Bisk Farm’s ethos of blending tradition with a contemporary sensibility. The partnership signals a fresh chapter for the brand while staying rooted in its long-standing promise to Indian households.

At the heart of the association is Bisk Farm’s latest campaign for its flagship offering, Bisk Farm Rich Marie, built around the relatable and heartwarming theme “Me Time = Rich Marie Time.” The campaign film captures Shraddha Kapoor enjoying moments of personal “me time,” expressed through a spontaneous, carefree dance that reflects her most creative and authentic self.

The narrative unfolds around a simple yet deeply familiar ritual—taking a break with a cup of chai and a Rich Marie biscuit. Through warmth, playfulness, and self-expression, the film shows how everyday pauses can transform into richer, more enjoyable moments. It reinforces the idea that even amid busy routines, a small chai break can become a meaningful act of self-care.

Rich Marie has long been a distinguished name in India’s Marie biscuit category, thoughtfully crafted to complement the nation’s most cherished ritual—chai time. In a culture where “me time” and “chai time” are often inseparable, Rich Marie elevates a simple pause into a comforting, personal experience that resonates across age groups.

Commenting on the association, Vijay Singh, Managing Director of SAJ Food Products Pvt. Ltd., said that Rich Marie stands for the belief that taking time for oneself is not a luxury but a necessity in today’s fast-paced lives. He noted that Shraddha Kapoor’s authenticity and balance make her the perfect face to bring the brand’s “Me Time” philosophy to life for homemakers, professionals, and anyone navigating a busy day.

Sharing her perspective, Shraddha Kapoor said that for her, me time is about enjoying moments that truly feel personal. She added that Rich Marie makes these pauses more special, whether enjoyed with chai or as a simple break, serving as a gentle reminder to pause, rejuvenate, and reconnect with one’s best self.

The new campaign has gone live across television, digital, print, and social media platforms, reinforcing Rich Marie’s positioning as a comforting, everyday companion. As Bisk Farm enters its next phase of growth, the collaboration with Shraddha Kapoor represents a new beginning—one that honours the brand’s rich legacy while embracing a fresh, contemporary spirit.

TVC Link: https://www.youtube.com/watch?v=_zPJ_ICY2uo

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