Adarsh R. Somani: Business Visionary Shaping a Fitter India

Mumbai (Maharashtra) [India], January 16: In an age where leadership is often evaluated through balance sheets and quarterly results, Adarsh Rajendra Somani represents a rare and compelling blend of corporate excellence, social responsibility, and personal discipline. A seasoned industrialist and visionary entrepreneur, Mr Somani’s journey reflects not only strategic business acumen but also a deep commitment to nation-building through health, fitness, and purpose-driven initiatives.

A Distinguished Corporate Journey

Mr Somani currently serves as the Managing Director of Oricon Enterprises Ltd., a company that plays a significant role in India’s industrial and packaging ecosystem. Under his stewardship, Oricon Enterprises has strengthened governance frameworks, scaled operations, and adapted effectively to evolving domestic and global market demands.

Beyond his executive role, Mr Somani maintains a strong presence across corporate boards. He serves as a Director at several prominent organisations, including Kopran Ltd., Bigflex Lifescience Pvt. Ltd., and United Shippers Ltd., among others, spanning finance, wellness, marketing, and manufacturing sectors. His cross-sector involvement highlights a leadership philosophy rooted in diversification, resilience, and long-term value creation.

His entrepreneurial journey began in 1997 with the launch of a herbal brand, SMYLE, which went on to become India’s largest mouth ulcer gel. The brand achieved nationwide recognition and consumer trust, supported by collaborations with well-known personalities such as Smriti Irani, Nausheen Sardar Ali, and Boman Irani. In 2007, reflecting its strong market leadership and brand equity, SMYLE was successfully acquired in a transaction valued at ₹57.5 crore.

Leadership Beyond the Boardroom

What truly sets Mr Somani apart is his belief that personal discipline and national health are as vital as economic growth. A passionate advocate of fitness and mental resilience, he is a Limca Book of Records holder for performing the maximum number of ab roll-outs—an achievement that underscores his extraordinary consistency and commitment to physical fitness.

For Mr Somani, fitness is not a hobby but a philosophy and a way of life.

PUSH INDIA PUSH: A National Fitness Movement

Driven by his vision of a fitter, stronger, and more disciplined India, Mr Somani founded PUSH INDIA PUSH, a national fitness movement centred on push-up sports. Designed to make fitness accessible, competitive, and aspirational, the initiative spans age groups and geographies.

The movement gained nationwide attention with its Golden Jubilee Event, featuring a prize pool exceeding ₹1 crore—one of the largest fitness-led competitive initiatives in the country. Structured as a virtual competition, it enabled participation from across India, democratising fitness at scale. Over 17,000 participants took part over five days at Pune’s Balewadi Stadium. The event was flagged off by General V. K. Singh and concluded in the presence of Shri Mangal Prabhat Lodha and Shri Rahul Narvekar, reinforcing its national stature.

Mr Somani’s vision behind the initiative is clear: “Fitness should not be limited to gyms or athletes. It should become a national habit.”

Vision for a Healthier India

Mr Somani strongly believes that India’s future leadership—across business, defence, sports, and innovation—must be built on the foundations of physical, emotional, mental, and spiritual wellness. A follower of Sister Shivani and the teachings of the Bhagavad Gita, he integrates mindfulness and discipline into both personal and professional life.

Actively involved in philanthropic initiatives supporting the Indian Army, NSG, and Mumbai Police, Mr Somani exemplifies service beyond commerce. In recognition of his contributions, he was honoured with the Best Philanthropist of the Year (2023–24) award, along with special recognition for innovation in health and fitness.

Beyond Success, Toward Impact

Behind Mr. Somani’s calm demeanour stands a leader who believes in doing the hard work himself—whether in business, fitness, or nation-building. His journey is a powerful reminder that true success is measured not merely by wealth but by the positive and lasting impact created for society and the nation.

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