Digikore Studios Launches ‘Kaise Banta Hai’ S2 on JioHotstar

Pune (Maharashtra) [India], November 12: Digikore Studios Limited (NSE: DIGIKORE), a leading global visual effects (VFX) partner to major film studios and streaming platforms, has officially launched Season 2 of its flagship branded-content series “Kaise Banta Hai” on JioHotstar. The milestone underscores the company’s strategic focus on building recurring, IP-led content that expands its footprint beyond VFX into storytelling and brand integration.

Strategic Growth Through Content-IP

The Kaise Banta Hai franchise forms a cornerstone of Digikore’s branded-content and storytelling vertical, designed to complement its established VFX business. This vertical offers predictable, non-linear revenue streams driven by brand collaborations, platform licensing, and repeatable content formats.

The company emphasized that this strategy is aligned with its long-term goal of diversifying revenue through multi-season content IPs — an approach that merges creativity, scalability, and enterprise-level storytelling.

Season 2 Highlights

Hosted by Helly Shah and Varun Kapoor, Season 2 features nine new episodes that take audiences behind the scenes of India’s most innovative brands, exploring how they design, build, and deliver their products.

The new season showcases companies from diverse industries, including:

• Ather Energy – Electric mobility innovation

• Adani Electricity – Smart power solutions

• Flo Mattress – Consumer comfort technology

• Happilo – Premium food processing

• Mikasa Greenlam – Sustainable interior solutions

• Shakti Pumps – Renewable water technologies

• Grew Solar, TIL Limited, and Laxmipati Sarees – Manufacturing excellence across sectors

Each episode celebrates India’s Make-in-India ethos, highlighting the craftsmanship, technology, and workforce shaping the nation’s industrial and consumer landscape.

Strengthening IP-Led Revenue

Through its multi-brand, multi-season structure, Kaise Banta Hai exemplifies Digikore’s commitment to repeatable and scalable IP ecosystems. Key strategic advantages include:

• Pan-India visibility through JioHotstar’s massive digital reach

• Enhanced brand partnerships through storytelling integration

• Stronger non-linear revenue mix through platform and sponsorship deals

• Sustained audience engagement through recurring content seasons

Leadership Perspective

Mr. Abhishek More, Founder and CEO of Digikore Studios, shared his vision for the franchise:

“Kaise Banta Hai is a long-term franchise asset that compounds in value with every season. Its presence on JioHotstar significantly boosts visibility and reinforces our branded-content ecosystem. This aligns with our broader strategy of creating scalable, IP-driven franchises that strengthen enterprise partnerships and add to our non-linear growth trajectory. We’re proud to see this property evolve into a sustainable and high-impact content brand.”

About Digikore Studios

With a global reputation for delivering top-tier VFX and post-production services to Hollywood and Indian studios alike, Digikore Studios continues to expand its storytelling capabilities through content-led innovations. The company’s diversified focus on VFX, virtual production, and branded storytelling positions it as a creative and strategic partner in India’s evolving entertainment and digital economy.

The launch of Kaise Banta Hai Season 2 marks another step in Digikore’s journey toward building lasting IP franchises that balance entertainment, insight, and business growth.

Watch Season 2 now streaming on JioHotstar.