BharatFare Set to Launch WhatsApp-First UK–India Booking

New Delhi [India], December 2: BharatFare, an emerging travel-technology brand, is preparing to launch a WhatsApp-first flight booking platform designed to simplify and enhance the UK–India travel experience. Founded by Delhi-based entrepreneur Aman Thakran, the platform focuses on delivering transparent fares, faster assistance, and a more intuitive booking journey for NRIs, students, and families frequently travelling between the two regions.

The company operates through two registered entities — BharatFare Travel & Technologies Ltd (UK) and BharatFare Travel & Technologies Pvt Ltd (India) — enabling streamlined operations across both markets. Its official portals, bharatfare.com and bharatfare.co.uk, are already live with early features, secure payment systems, and initial travel API integrations.

Addressing Gaps in the UK–India Travel Market

Aman Thakran identified recurring challenges in the UK–India travel segment, including sudden fare hikes, hidden fees, slow customer support, and complicated checkout processes. These issues often leave travellers—especially NRIs—frustrated during the booking journey.

“Travellers often face sudden price changes, unclear fees, and delayed assistance. BharatFare is being built to resolve these pain points with transparent pricing, WhatsApp-based support, and clear, all-inclusive fares,” Thakran stated.

He added that BharatFare is designed to merge conversational booking with real-time human support, creating a more dependable and friction-free experience.

A WhatsApp-First Booking Experience

At the heart of BharatFare’s offering is its WhatsApp-first ticketing model, allowing users to check fares, compare airline options, receive final quotes, and obtain live assistance without navigating complex online forms. The system is especially advantageous for UK-based NRIs who frequently book flights for relatives in India and prefer personalised, direct communication.

Positioning itself as one of the first WhatsApp-led travel services for the NRI community, BharatFare aims to set a new standard for convenience and service reliability in international travel.

Commitment to Clear and All-Inclusive Pricing

BharatFare emphasizes transparency as a core differentiator. Every fare quote shared via WhatsApp includes a detailed cost breakdown comprising:

• Base Fare

• Taxes

• Payment Gateway Charges

• Service Fee (if applicable)

This structure is designed to eliminate the hidden costs often discovered during final checkout on traditional travel platforms. Thakran noted that trust and transparency will remain central to BharatFare’s long-term brand promise.

UK Outreach Through QR Code Activation

To build awareness within the UK’s NRI communities, BharatFare is preparing a QR-code-based outreach campaign across key neighbourhoods such as Southall, Hounslow, Wembley, Ilford, and Slough. Scanning the QR code will instantly connect users to BharatFare’s WhatsApp assistant, enabling immediate fare checks. The initiative will launch following the stabilization of the platform’s initial operational phase.

Technology Infrastructure

BharatFare’s foundation integrates:
• Amadeus APIs for flight search and global inventory
• Stripe for secure payment processing in the UK
• Additional global travel API integrations planned for future phases

Technology teams in India and the UK are prioritizing improvements to system speed, backend stability, and user interface performance. A 12-week technical enhancement roadmap will scale the system to accommodate growing user traffic.

Roadmap & Future Expansion

Upcoming platform features include:

• Price-drop alerts for UK–India sectors

• Fare-trend dashboards for frequent travellers

• A loyalty and rewards programme

• Expansion to other global destinations

• A fully functional mobile app

Thakran emphasized that BharatFare’s long-term vision is to become the most trusted flight booking solution for NRIs worldwide, beginning with the high-demand UK–India corridor.

About BharatFare

BharatFare is a travel-technology platform dedicated to delivering a seamless, transparent, and user-friendly flight booking experience on international routes. Combining advanced travel APIs with conversational commerce, the platform aims to support NRIs, students, and families with reliable and personalised booking assistance.

More information is available at www.bharatfare.com and www.bharatfare.co.uk, where users can also access instant WhatsApp-based support.

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