Garment Mantra Strengthens Tamil Nadu Distribution

Tirupur (Tamil Nadu) [India], January 27: Garment Mantra Lifestyle Limited (BSE: 538216), a leading manufacturer and marketer of knitted fabrics and knitted garments, has announced the appointment of five authorized distributors across key regions of Tamil Nadu. The move forms part of the Company’s strategic initiative to strengthen its domestic distribution network and expand its retail reach in one of India’s most important apparel consumption markets.

Tamil Nadu represents a significant opportunity for organized apparel brands, supported by a strong urban and semi-urban consumer base, well-developed retail infrastructure, and consistent demand for quality fashion products. Recognizing this potential, Garment Mantra Lifestyle Limited has adopted a structured, cluster-based distributor appointment model aimed at ensuring deeper market penetration, faster product availability, improved supply chain efficiency, and enhanced service levels for retailers and channel partners.

Under the first phase of this expansion, the Company has finalized distributor appointments across five major operational clusters—Chennai, Trichy, Madurai, Dindigul, and Tirunelveli. These distributors will service a wide range of districts, including Chennai, Tiruvallur, Kanchipuram, Chengalpattu, Trichy, Karur, Ariyalur, Perambalur, Madurai, Virudhunagar, Sivagangai, Ramanathapuram, Dindigul, Theni, Pudukkottai, Tirunelveli, Thoothukudi, Tenkasi, and Kanyakumari.

Collectively, these regions account for a substantial share of Tamil Nadu’s apparel retail demand and offer strong potential for sustained brand growth and revenue contribution. The selected distributor locations have been strategically identified to optimize logistics efficiency and ensure comprehensive retail coverage across high-density consumption zones.

The Company has indicated that the appointed distributor locations are highlighted in the Tamil Nadu distributor network map enclosed with its announcement. Discussions are currently underway for additional regions, and Garment Mantra Lifestyle Limited is in advanced stages of appointing five more distributors across the remaining parts of the state. These include Coimbatore, Salem, the Vellore–Ranipet industrial belt, the Thanjavur delta region, and Pondicherry, along with adjoining districts. Upon completion of this second phase, the Company expects to achieve near-complete distributor coverage across Tamil Nadu.

Management expects the expanded distribution footprint to significantly enhance brand visibility, improve product availability, accelerate order execution cycles, and support sustainable revenue growth from the financial year 2025–26 onwards. The initiative follows an asset-light business model and does not involve any material capital expenditure. The Company has also clarified that it does not anticipate any adverse financial or operational impact arising from this expansion.

Commenting on the development, Prem Aggarwal, Managing Director of Garment Mantra Lifestyle Limited, stated that the distributor appointments mark an important milestone in the Company’s domestic expansion strategy. He noted that Tamil Nadu is a high-potential market with a robust retail ecosystem and consistent demand for organized apparel. According to him, strengthening the Company’s on-ground presence through an efficient distributor network will significantly enhance brand reach and service levels. He further added that the phased expansion aligns with the Company’s long-term vision of building a scalable, asset-light distribution model and is expected to contribute meaningfully to revenue growth while creating long-term value for stakeholders.

Headquartered in Tiruppur, Garment Mantra Lifestyle Limited brings over 25 years of experience in apparel manufacturing and wholesale. The Company is recognized for delivering high-quality products that blend traditional Indian textile craftsmanship with contemporary global design sensibilities. While continuing to expand its export footprint, Garment Mantra Lifestyle Limited remains focused on strengthening its domestic wholesale network through strategic hubs and regional distributor partnerships across India.

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