Prachand Entertainment Unveils New Web Series Iyer & Family

New Delhi [India], November 25: Prachand Entertainment has unveiled the first look of its upcoming web original, Iyer & Family, through a recent Instagram announcement. The reveal marks an important milestone for the studio, signalling its strategic expansion from short-format microdramas to full-length web originals.

Known for redefining vertical and microdrama storytelling in India’s digital ecosystem, Prachand Entertainment now appears poised to establish a strong presence in premium long-format content. The newly introduced project, Iyer & Family, sets the tone for this next phase of growth.

Described as a slice-of-life family drama-comedy blended with light romance, Iyer & Family follows the journey of a family undertaking a road trip to Konkan. The series explores the emotional undercurrents that surface when families travel together—moments of laughter, disagreements, unresolved tensions, and heartfelt connections. Against the scenic Konkan coastline, the story captures the spirit of travel, introspection, and shared experiences shaped by unfamiliar environments.

Written and directed by filmmaker Divith Shetty, the series reflects his signature storytelling style that merges realism with strong pacing and gentle humour. With experience across advertising, long-form narratives, and high-impact microdramas, Shetty is known for crafting stories rooted in everyday life. Industry insiders view Iyer & Family as one of his most personal concepts, offering a relatable and intimate portrayal of modern Indian family dynamics.

Leading the cast is Alii Khan, who also serves as Founder and CEO of Prachand Entertainment. Khan has played a pivotal role in shaping the studio’s creative identity, guiding its transition from experimental short video content to distinctive original IPs. With Iyer & Family, he continues to pursue roles that challenge him as an actor while simultaneously strengthening the studio’s position as an emerging force in original storytelling. The project represents a significant step forward in his vision to develop culturally rich, emotionally engaging, and commercially viable narratives.

Over the past year, Prachand Entertainment has gained significant traction through short-form content, particularly its vertically shot dramas that have enjoyed strong audience engagement across digital platforms. The announcement of Iyer & Family signals a deliberate and ambitious move toward developing longer episodic structures and premium web content.

Sources close to the studio reveal that Prachand Entertainment is currently working on a slate of long-format series with an expected episode duration of 20 to 30 minutes. Early estimates suggest that 3 to 6 original titles may be lined up for release in 2026, positioning the studio as a growing player in the digital entertainment landscape.

While details regarding casting, release schedules, and platform partnerships are yet to be disclosed, industry observers consider Iyer & Family a defining project for Prachand Entertainment. It marks the studio’s evolution from an innovative experimental creator to a serious contender in long-format content, setting the foundation for a diverse and impactful creative roadmap.

Learn more about the creators:
• Prachand Entertainment – www.prachandentertainment.com
• Alii Khan – Instagram
• Divith Shetty – Instagram

For content rectification requests related to this press release, please contact pr.error.rectification@gmail.com. The team will address and resolve concerns within 24 hours.