Ultra Play & Ultra Jhakaas Drop Horror Series Together

Mumbai (Maharashtra) [India], January 20: Ultra Media & Entertainment has marked a defining moment in India’s regional OTT evolution with the simultaneous multi-language release of its original supernatural thriller Khotachi Wadi – Ek Shaapit Vastu. Premiering on January 23, the series will debut concurrently on Ultra Play (Hindi) and Ultra Jhakaas (Marathi), setting a new precedent for language-first, multi-platform storytelling in the Indian streaming ecosystem.

This coordinated release is among the first in India to follow a multi-language, platform-specific launch strategy, enabling a single original narrative to reach distinct linguistic audiences at the same time. The move reflects Ultra Media’s larger vision of building a pan-Indian OTT ecosystem while remaining deeply rooted in regional storytelling sensibilities.

Directed by Rajesh Chavan, Khotachi Wadi – Ek Shaapit Vastu is set against the atmospheric backdrop of the Konkan region, long associated with folklore, mystery and supernatural legends. The series follows Sanika, a young woman whose curiosity draws her into the ominous secrets of an ancient mansion. At the heart of the haunting is Dharmasen, a restless spirit bound to the mortal world by his obsessive desire for hidden treasure. As buried truths resurface, the narrative spirals into a chilling tale of fear, survival and unresolved pasts.

The series boasts a strong ensemble cast led by veteran actress Suhas Joshi in a commanding role. She is joined by Sania Chaudhary, Abhinay Sawant, Roshan Vichare, Kashyap Parulekar and Nayan Jadhav, each contributing to the layered storytelling and emotional intensity of the thriller.

Commenting on the launch, Sushilkumar Agrawal, CEO of Ultra Media & Entertainment, highlighted the strategic intent behind the release. He noted that Khotachi Wadi – Ek Shaapit Vastu enables a single story to connect with multiple audiences simultaneously, reinforcing Ultra Media’s commitment to a language-first yet nationally scalable OTT model.

The launch also signals Ultra Media’s next phase of growth, driven by regional originals, digital expansion and cross-language content strategies. While Ultra Play continues to cater to Hindi-speaking audiences across India, Ultra Jhakaas further consolidates its leadership in Marathi entertainment, serving viewers in Maharashtra and the global Marathi diaspora.

Ultra Play currently offers over 5,000 hours of curated content across more than 1,800 titles, spanning Hindi cinema from 1943 to contemporary blockbusters, original web series and South Indian films dubbed in Hindi, all guided by its ‘Har Pal Filmy’ philosophy. Meanwhile, Ultra Jhakaas features 2,000+ Marathi titles, including films, originals, theatre content, television shows and culturally rooted programming.

With its eerie premise, culturally resonant setting and innovative distribution strategy, Khotachi Wadi – Ek Shaapit Vastu positions Ultra Media at the forefront of India’s evolving regional OTT landscape.

Watch the Video Here: https://www.youtube.com/watch?v=t47R4-DpTCQ