Cupid Limited Gets Board Nod for FMCG Plant in Saudi Arabia

Nashik (Maharashtra) [India], December 30: Cupid Limited has received in-principle approval from its Board of Directors to establish a new FMCG manufacturing facility in Saudi Arabia, marking a significant milestone in the Company’s international expansion strategy. This proposed facility will be Cupid Limited’s first manufacturing plant outside India, underscoring its intent to build a stronger global footprint.

The planned manufacturing unit is aligned with Cupid Limited’s long-term FMCG growth strategy and aims to strengthen its presence in overseas markets, starting with the Gulf Cooperation Council (GCC) region. By setting up a production base in Saudi Arabia, the Company seeks to enhance its regional supply chain capabilities, improve speed to market, and ensure consistent product availability across KSA and other GCC countries.

Saudi Arabia has emerged as a strategic hub for FMCG manufacturing and distribution, driven by strong consumer demand, improved infrastructure, and policy initiatives that encourage foreign investment. Establishing a local manufacturing presence is expected to provide Cupid Limited with operational advantages, including reduced logistics lead times, better responsiveness to market demand, and improved cost efficiencies for the region.

The proposed project will be funded through the Company’s internal accruals, reflecting a prudent capital allocation approach. The execution of the project will be subject to detailed feasibility evaluations and the receipt of all necessary regulatory and statutory approvals from relevant authorities in Saudi Arabia. Upon completion of these processes, the Company will proceed with the implementation in a phased and structured manner.

Strategically, the move is expected to deepen Cupid Limited’s engagement with international markets while supporting scalable growth of its FMCG portfolio. A manufacturing base closer to key consumption markets will enable the Company to strengthen distribution partnerships and deliver products more efficiently across the GCC region, which remains a high-potential market for consumer goods.

The board’s in-principle approval highlights management’s confidence in the Company’s balance sheet strength and growth outlook. It also reflects Cupid Limited’s commitment to building long-term capabilities that support sustainable international expansion, rather than relying solely on exports from India.

With this initiative, Cupid Limited takes an important step toward transforming itself into a more globally integrated FMCG player. The Saudi Arabia facility is expected to serve as a strategic platform for future expansion into additional international markets, reinforcing the Company’s objective of improving service efficiency, market reach, and customer responsiveness across regions.

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